It doesn’t matter how good your offer is. If you don’t market it to the world, there are no customers. So today I have been drafting a Press Release about our Thunder software working well with the newly released Windows Vista operating system. I have passed my words to a PR expert and, hopefully, she will get it into the Press. So this is what I wrote for her:
Windows Vista available to Blind Computer Users Right Ready Now
People with little or no sight have always lagged behind the rest of when a new version of Microsoft Windows hits the shops. But not this time and it’s a couple of UK companies who are on the ball.
Thunder is a piece of software that makes a modern computer talk so that blind people can surf the net, email and deal with documents on an equal footing. Amazingly, its free for home use and easy to use. Developed by Sensory software Ltd, Stockport, it is distributed as a download by screenreader.net in Peterborough. The download website for Thunder is www.screenreader.net.
There will be blind and partially sighted people who can’t wait to get to grips with Vista and they can, right now. All they need to do is to spend a few minutes downloading Thunder and the new adventure begins. Thunder includes a specially designed web browser called, rather quaintly, WebbIE which presents websites as line by line text, easy to manage and listen to. There is even a WebbIE option to make the print as large as you like on screen for those with some useful vision.
So right from day one, Vista is usable by blind and partially sighted people who will be able to enjoy the new Microsoft Office 2007, including MS Word and Excel. They will be able to email using the new Windows Mail which has replaced Outlook Express and they will be able to continue to perform many of the other Windows functions and the enhanced security and benefit from the improved multimedia offerings and there’s more too!!!
Many partially-sighted people need magnification software to maximise their productivity on a computer. Sensory Software Ltd have developed and released Lightning, a software package which does just that. Its not free like Thunder but costs £159 and, here is the real Magic, it can come on a memory stick and the user can pop this into the USB port of any modern Windows Vista or XP computer and they are ready to go with print as large as they need it. There is a similar memory stick version of Thunder too at the same price. All this is fantastic news for a disadvantaged disability group which so often has been let down and made to wait and pay dearly for computer access. Says Roger Wilson-Hinds: “It’s always been our dream to be on time with disability Assistive software and this is all excellent news for schools, libraries, Public bodies and individuals with little or no sight”.
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